On the off chance that you were aching for more Beckham in your fashion industry, Burberry announced today that ten-year-old Romeo Beckham, the second oldest of David and Victoria Beckham, is the new face of the brand’s Spring/Summer 2013 campaign. While it would be remarkably easy to make a joke about how Romeo is smiling more in the 34-second campaign video than his mother ever has in her life, we shall refrain. The adorable video, which was directed by Chief Creative Officer Christopher Bailey and shot by renowned photographer Mario Testino, features a cheerful Romeo playing with his umbrella and trenchcoat as models Edie Campbell and Charlie France look on in a frozen state.
No word yet on when Brooklyn will take the reigns as creative director at Balmain or when Harper will start designing her own line of toddler intimates but rest assured that you will hear it here first.