I’ve been purposely ignoring Kim Kardashian‘s annoying new app, mostly because (A) it’s not really Kim’s app, per se. I don’t care what you say, unless she coded the entire thing herself, it’s not “her” app. And (B) I still have an iPhone 3 and that thing is chugging like hell. My contract is up in September anyway, so I can tough it out until then. Anyway, despite my best efforts to tune it out, Kim might be making something like $85 Million off the app anyway, so if you have Kim Kardashian: Hollywood on your phone right now, you are not a good person. You’re not good. TMZ reports …
We’re told the actual expenses associated with the business are relatively low. A straight 45% cut of $200 million totals a whopping $90 million. Industry sources tell TMZ … expenses would not exceed $10 million. So … we’re no mathematicians, but 45% of $190 million is $85.5 MILLION FREAKING DOLLARS. To put this in context … according to Forbes, Kim made $28 million last year. As you know … the game is all about becoming a virtual celebrity, but it costs real money to buy your way to the top.
So let me get this one straight: It’s an app, with the face of Kim Kardashian plastered all over it, that’s pay-to-win, and people are still tripping over each other to buy it? Well f*ck it, I have an app too! It’s a game where you play as a garbage bag that fights other garbage bags to become the biggest garbage bag at the dump. You play by sending me your credit card and the deed to your house. This is where the industry is heading, people.