If you thought you saw Karmin’s festive side when they appeared at Macy’s Thanksgiving Day Parade last week, you haven’t seen anything yet.
Earlier this morning, the YouTube-sensations-turned-actual-popstars invited fans into their own winter wonderland with their energetic and glittery cover of the holiday classic, “Sleigh Ride.” And in the spirit of the season of giving, the platinum-selling musicians have teamed up with Coach to make their modern interpretation of the song available for free download on the fashion retailer’s website.
“Coach has actually been a fan of ours since we started posting cover videos on YouTube and of course we have always been a fan of Coach, so it was the perfect match!” Karmin stated about the collaboration.
For the song’s cheeky accompanying music video, Coach recruited superstar stylist and reality show personality Rachel Zoe to help band members Amy Heidemann and Nick Noonan pick out their favorite holiday wardrobe items. And while the song and video rely on a less-than-subtle camp factor, the looks that the duo model in the video are as chic as they are diverse. So if you’re bummed that Nick is wearing clothes at all (thanks for nothing, Santa), you can at least rest assured that he’s still just as pretty to gawk at in a cashmere cardigan as he most likely is in nothing but a Christmas bow.
In addition to Karmin’s “Sleigh Ride” music video, Coach has also posted a behind-the-scenes video of Zoe’s creative process while styling the shoot. Showing off a vibrant array of outerwear, bags, shoes, accessories (I mean, did you SEE Amy’s furry winter hat and suede boots?!) and more, the posh looks Zoe created for the colorful video are also being sold in Karmin’s Coach holiday gift guide (talk about cross-promotion!). There may have once been a time that Zoe fantasized about carrying Chanel in her vagina for nine months, but this year, her contributions to Coach’s Holiday 2012 collection have birthed what can only be described as ferocious Noel realness.
Coming off a year that included their first Top 20 hit (“Brokenhearted”), Saturday Night Live performance and Rolling Stone magazine cover, Karmin had a lot to celebrate in 2012. In “Sleigh Ride,” the band’s excitement, energy, and signature affinity for surprising rap verses is alive with a yuletide glow that will surely flicker on your holiday playlist this season. Head on over to Coach to download the song, check out Karmin and Zoe’s videos, and kick off your celebrations in style.
