Here’s another music video premiere (earlier this morning we saw Rihanna‘s completely brilliant video for We Found Love), this one is from Coldplay for their single Paradise, off the upcoming album Mylo Xyloto (due out October 24th). This is such an adorable video with cutie Chris Martin and company running around in elephant costumes, the concept is so endearing, I just love it plus the song is amazing!
About MICHAEL KNUDSEN
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MK (Michael Knudsen) first started PopBytes back in September of 2003—while trying to make a website for his design portfolio, the site quickly turned into one of the premiere online destinations for all things pop culture! A native New Yorker, he currently resides in Los Angeles with his partner Ivan along with four dogs, four cats and two parrots. Follow him on Twitter @PopBytes.