All right Hollywood, there’s a lot that this trailer for The LEGO Movie (assembling on February 14, 2014) does right, so I’m just going to go ahead and do a point-by-point analysis of why it’s awesome. Ready? Let’s begin:
- If you’re going to make a movie based off of a beloved childhood toy or memory, at least maintain the spirit of toy. The LEGO Movie works because it actually feels like how a kid would play with LEGO.
- The animation. Good gawd, that animation. Not every movie needs to be a CGI clusterf**k. If you have the opportunity to do something new and creative — in this case, LEGO-based stop-motion — use it.
- If you’re going to write a movie that parents and kids can enjoy, don’t just write in a bunch of adult-jokes that will fly over the kids heads. Write jokes that are accessible to both.
- Most importantly, just make a good movie. Seriously, this legitimately looks like a great, accessible movie, and that’s going to bring people out a hell of a lot more than any amount of marketing ever could.
November 1, 2013