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‘The LEGO Movie’ has an awesome new trailer!

‘The LEGO Movie’ has an awesome new trailer!
November 1, 2013 JEREMY FEIST
The LEGO Movie

The LEGO Movie

All right Hollywood, there’s a lot that this trailer for The LEGO Movie (assembling on February 14, 2014) does right, so I’m just going to go ahead and do a point-by-point analysis of why it’s awesome. Ready? Let’s begin:

  • If you’re going to make a movie based off of a beloved childhood toy or memory, at least maintain the spirit of toy. The LEGO Movie works because it actually feels like how a kid would play with LEGO.
  • The animation. Good gawd, that animation. Not every movie needs to be a CGI clusterf**k. If you have the opportunity to do something new and creative — in this case, LEGO-based stop-motion — use it.
  • If you’re going to write a movie that parents and kids can enjoy, don’t just write in a bunch of adult-jokes that will fly over the kids heads. Write jokes that are accessible to both.
  • Most importantly, just make a good movie. Seriously, this legitimately looks like a great, accessible movie, and that’s going to bring people out a hell of a lot more than any amount of marketing ever could.