Scooter Braun is ready to let Justin Bieber fail

Scooter Braun is ready to let Justin Bieber fail
January 29, 2014 JEREMY FEIST

Scooter Braun and Justin Bieber

In the course of about four years (give or take) Justin Bieber has gone from “annoyingly over-marketed tween pop singer” to “cultural pariah people are asking Obama to deport.” Around this point, you’d figure that his manager Scooter Braun would be taking a long hard look at the decisions he made when shaping a teenage boy into a man. Well, kinda? According to RadarOnline, he’s talking about being there for Justin and letting him fail, which … actually really barely means anything.

“It’s the same as being with a kid growing up, as a parent,” Braun told GQ magazine. “My responsibility is to always be there when they fall, to help them back up. “But at some point I need to let them fail.” He said he told Bieber, “Either we quit and let you try and find a normal life or you realize that this is what this is, and we’ve got to keep fighting. We’ve talked that sometimes he doesn’t help himself because he’s so angry about [the bad publicity surrounding the incidents,] but no one really understands what he’s living, only him.”

As much as I harp on Justin for wasting enough resources to help thousands of families rebound, part of the blame does fall squarely on Scooter. And also on his horrible parents. You should have let him fail YEARS ago. Multiple times. Because that’s how it’s supposed to work: You let your kids fail a bunch of little times as they grow up, and it all comes together to teach them how not to fail big time when they grow up. Well, now’s he grown up and failing big time. Deal with the mess you created.

Jeremy Feist is an (ahem) entertainer from Toronto, Canada. He writes, acts, and performs on stage, and has been a writer for Popbytes for almost three years now. He lives in Toronto with his boyfriend, his incredibly dumb but cute puppy, and his immortal cat.