Pepsi is bringing back Michael Jackson

Hey, remember that time Michael Jackson was shooting a commercial for Pepsi, then his hair caught on fire, thus sparking what many believe to be the catalyst for his fall from grace? Well, keep that in mind as you read this story about how Pepsi will use Michael’s image in a new ad campaign. Via Huffington Post:

PepsiCo Inc. is going on a reunion tour with The King of Pop. The Purchase, N.Y.-based company on Thursday announced its deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing push. The nature of the promotion will vary by country, but will include special edition cans bearing Jackson’s image, a TV ad in some markets and chances to download remixes of some of Jackson’s most famous songs.

Pepsi, which first partnered with Jackson in 1983, did not disclose the terms of its deal with the singer’s estate.

The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co. Next week, Pepsi is also launching a TV ad featuring singer Nicki Minaj and announcing details of its partnership with Twitter to stream concerts online.

And that’s all I need to say about that. Feel free to fill in the gaps yourselves, because I’m not touching this one with a ten-foot pole.

Michael Jackson - Pepsi

Jeremy Feist About Jeremy Feist

Jeremy Feist is an (ahem) entertainer from Toronto, Canada. He writes, acts, and performs on stage, and has been a writer for Popbytes for almost three years now. He lives in Toronto with his boyfriend, his incredibly dumb but cute puppy, and his immortal cat.

Super Fresh Gossip From Around The Web!

Madonna "Two Steps Behind Me" Lady Gaga Diss Track Madonna disses Lady Gaga on her rumored upcoming track "Two Steps Behind Me" The Blemish
Adam Levine feels 'slightly more masculine, more like a man' now that he's married Celebitchy
Beyoncé and Jay Z's Labor Day PDA puts an end to those rampant divorce rumors! PopSugar
Oh Dear: Girls' Lena Dunham Instagrammed a photo of herself just as she woke up ... SOW
Truth: Courtney Stodden will never come close to being a legend like Marilyn Monroe! ICYDK
Hacked: The greatest celebrity nude photo leak of all time is now upon us all! Celebslam
Start your week out right ... listen to Nicki Minaj's "Anaconda" (The Fart Remix) OMG Blog
Want to see naked photos from the celebrity cellphone hack of the century? Hollywood Tuna
Matthew Terry is the ultimate Calvin Klein model ... from jeans to underwear–hot! Oh La La
Ugh: Jenny McCarthy and Donnie Wahlberg simply could not wait to get married! Evil Beet
Baby North West has already totally mastered an expert-level 'over it' expression ... Dlisted