You know a new season of Celebrity Apprentice is coming when Donald Trump cranks the douche knob up from “unbearable” to “excruciating.” And he’s been EXTRA douchey this year since it’s an all-stars season, and people are getting so sick of him that half a million people have signed a petition on SignOn.org to make Macy’s dump him and his product lines from their stores.
Recently, Macy’s CEO Terry Lundgren sent Donald Trump a letter touting how excited Macy’s was to be working with Trump and promising to expand Trump’s brand even further than it already is. But, why is Macy’s celebrating Trump?
Donald Trump engages in especially unpleasant, nasty and despicable behavior. He has:
- Long engaged in sexist behavior. Trump has a long record of personally attacking women he disagrees by calling them “unattractive,” ugly or fat. He once sent a target a personal note telling her that she has the “face of a dog.” Not even his own daughter is immune to Trump’s sexism. While referring to his daughter, Trump observed: “She does have a very nice figure … if [she] weren’t my daughter, perhaps I’d be dating her.”
- Hypocritically complained about jobs being shipped overseas to China, despite the fact that almost his entire clothing line sold at Macy’s is made in China and other Asian nations.
- Use his public platform to deny the reality of climate change. Following Hurricane Sandy, Trump publicly declared: “The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.”
Wait, is being acerbic and antagonistic still considered a valid way to market your stuff? I figured that the point of marketing was to make things likeable, not the complete opposite of the thing I just said. Who knows? Maybe this is why I don’t work in marketing; Honestly, I just thought it was all about drinking scotch and staring at Christina Hendricks‘ massive boobs à la Mad Men.