Apparently, someone thought it would be a good idea to give Justin Bieber his own fragrance called Someday. For women. Between this and the nail polish, it’s like they couldn’t kick the closet door wide open enough. Anyway, Justin did a commercial to promote the stuff (with model Dree Hemingway), and it’s worse than I ever thought possible. To be fair though, unlike the guys who created this ad, I don’t have a group of screaming demons living in my head. Justin flies around a lot, and the green screen is so obvious they could have just left the background unchanged and just … gah. I can’t help but feel this perfume smells the way utter loneliness feels.