Would advertising work without overpaid models? Have those aforementioned models given society a distorted view of what it means to be fit and healthy? The Sun doesn’t really answer those questions in their Stewart Williams pictorial by replacing famous dudes with “real men.” In fact, the very notion that some random group of guys are “real men” and that models aren’t is ABSURD. David Beckham is an actual person who exists, he is as REAL as any other guy having his picture taken. Labeling the non-famous as real people implies that celebrities somehow live up to a standard beyond the reality of the common man; their beauty is unattainable because they’re special and you’re not. It’s a total load of crap. There are plenty of ridiculously good looking people who aren’t celebrities.
But you’ll never see anyone like that in these “real” features, because the whole point is to paint the average person as some ugly slob unworthy of celebrity status. Mainstream media loves to glorify famous people, because they depend on ad dollars with campaigns featuring the very celebs they champion as superhuman.
In truth though, while none of the guys they picked are particularly athletic looking, they’re all fit and in decent shape. The replacement guys are actually better role models for someone who is overweight and trying to get in shape than any ripped professional athlete, because the result is more realistic and attainable. Take a look at the side-by-side photos and see if you’d buy a pair of underwear with these blokes on the box.