The commercials are usually the best part of the Super Bowl (except for the half-time show perhaps, Madonna was amazing last year and I can’t wait to see what Beyoncé has in store for us in February), and this year Doritos is offering everyone a chance to Crash the Super Bowl! If you head over to facebook.com/DoritosUSA, you can upload your very own thirty-second commercial (featuring eevryone’s favorite chips, Doritos, of course) for a chance to be one of five finalists announced this upcoming January. Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the big game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
• $1 million will be awarded for an ad that scores the No. 1 spot
• $600,000 will be awarded for an ad that scores the No. 2 spot
• $400,000 will be awarded for an ad that scores the No. 3 spot
Plus the top winner will also get a chance to work with director Michael Bay on the upcoming Transformers 4! So what are you waiting for? Put together the most clever thirty-second commercial you can and submit it for a chance to win and crash the Super Bowl, submissions are open now until November 16th, so get cracking. Good luck everyone!
Disclosure: In accordance with FTC Guidelines, I received monetary or other compensation to review or promote a product or services. All editorial content has been created by me and reflects my personal opinions.
About Michael Knudsen
