By now it shouldn’t come as a surprise to any of you that celebrities get paid to tweet because doing nothing and getting everything for it is the first and foremost job of famous people. So of course, New York Magazine has released a detailed expose on the practice, revealing just how much celebrities make off of having a ghost writer type a single sentence out for them on Twitter. The results may enrage you.
The weirdest thing about the rumor that Kim Kardashian gets paid $10,000 for a Twitter endorsement is that it’s true. (Recent plugs have been for ShoeDazzle.com and CVS.) The biggest player in the pay-to-tweet market is Ad.ly, a social-media advertorial clearinghouse pairing brands with celebs to inject highly personalized advertising into their Twitter streams.
The pay rate for endorsing companies like Old Navy, Toyota, Best Buy, and American Airlines is determined by the size of a celeb’s following and how that group responds to his tweets with shares and retweets.
On that sliding scale, Snoop Dogg (6.3 million followers) is in the top tier of payments, on the upside of $8,000 apiece, while Paula Abdul (2.2 million followers) falls somewhere in the middle, in the $5,000-each range, and Whitney Port (800,000 followers) falls in the bottom tier, making around $2,500 per tweet.
So basically, famous people do nothing and get paid for it. Glad we were able to clear that one up. Consequently, you’re probably reading this on your break at work where you get paid way less to actually do real work. See how that works? The world is not fair and these people refuse to be taxed a fraction more than they already are. This has been a friendly reminder from PopBytes! *winky face!*