- According to BoxOfficeMojo, America went to the theatres for a second week in a row, saw the poster for Dawn of the Planet of the Apes, and said “yes please to that again!” to the tune of $36 Million. Consequently, there was also a period of time where people would pay out the ass for anything with monkeys in it to the point where every single comic had at least one gorilla-feuled storyline, and we seem to be in its resurgence. I guess what I’m trying to say is now would be an excellent time to pitch a remake of Bedtime for Bonzo.
- The Purge: Anarchy made $28.3 Million this weekend, and here’s the amazing thing about it all: In its first week out, it earned three times its budget. It’s the relatively small sequel to a movie from last year, and through word of mouth and a convenient lack of any competing horror movies in the summer blockbuster season, it’s already tripled its worth domestically. That’s insane.
- Consequently, Planes: Fire & Rescue earned back only a third of its budget, with $18 Million domestic. Which is what happens when you release a sequel to an off-shoot to Pixar’s least-loved movie. And then you cast Dane Cook. As the voice of a plane WITH DREAMS!
- Sex Tape, the weekend’s third major release, came in fourth with a still fairly respectable $15 Million. Full disclosure, they actually sent the store I work at some nice little promo gifts to give out to our customers, including booty shorts and G-rated sex-dice. I rolled one the other day and got “touch armpit”, and then my boss poked me in the armpit. Point is, it was a sweet gesture on their part.
- Transformers: Age Of Extinction closes out the top five with $10 Million weekend, and maybe next time they’ll think twice about leaving out Optimus Primal. He was an ape! An ape that turned into a robot! YOU WERE SO CLOSE!
July 21, 2014