beyonce’s house of dereon crappy ad



oh lordy – check out the house of dereon ad below – yes it’s that horrible and super tacky clothing line from beyonce (pictured with her sister solange) and her mom tina knowles which is still making the rounds (this ad comes from the latest issue (april ’07) of paper magazine) i’m sorry but it all looks so junky – i think if anyone came up to me and told me they were wearing ‘house of dereon’ i would totally laugh in their face! don’t get me wrong – you all know i’m a huge fan of ms. beyonce but i simply cannot deal with dereon at all – girlfriend needs to toss in the towel! i would love to hear from fans of the clothes…if there are any?!?

there’s only one celebrity line that has my attention at the moment…right now i’m rocking a wallet and bag from gwen stefani‘s harajuku girls line (yes i even have four ms. stefani dolls) she has got the most adorable stuff for sale – i totally love it all – if i was a girl – i’d definitely be gwen! plus she just added new dates to her tour – i’m for sure going to catch her show up in santa barbara! popbytes over & out for now…xxoo!



PS get a load of their tagline where the sidewalk and catwalk meet – are you fucking kidding me?!?



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  • karen

    i’m a little scared to tell you this…but i like the upside-down firenze symbol. :o

  • -A

    So…with that tag line, does it mean this line of clothing is for Hookers who want to look good while picking up Johns? Because it already looks like hookerwear, I just want to be clear.

  • Karen

    Anyone that deals with advertizing could probably find 30 things wrong about that ad.

  • http://http In My Opinion

    I think the ad is cute, young, funky and fresh. They could’ve swept the dirty sidewalk b4 the shoot though…

  • Daria Venable

    She needs to keep on singing. What is she trying to prove with those odd looking clothes. I really like her style not her moms. If she loves her clothing line so much why doesnt she wear her clothing line on the red carpet or in her videos. If I had a clothing line I would never be caught dead in another designers clothes.

  • Ashley

    Beyonce is the only celebrity I know that does not get caught having sex on tape,showing her cha cha,getting arrested ,or shaving her head yet every week people seem to find something to rag on her about. Please if you don’t like don’t buy it. Simple as that but to waste time putting the girl down is just STUPID! Gwen stefani better sell clothes cause nobody is buying that damn cd. I know plenty of people that love house of dereon and spen plenty of money on it so fuck off haters.

  • Mimi

    Well, you can get the girl out of Texas, but ……

  • Gee

    WTF?
    Whoever thought up that tag line should be SO fired!
    There are some things that need to be handled by professionals…advertising is one of them.

  • A

    Where Baby Phat and Juicy Couture meet?

  • tamara74- houston,tx

    this clothing line isn’t my type of clothes..why ? First of all its too trendy and ghetto hood looking and the cost of it is Foolywang ridiculous..I prefer classic clothing line like Carolina Herrera, DKNY, POLO,CALVIN KLEIN, and for hip fashion’s BABY PHAT for women are the best Kimora’s line is actually wearable for work and play..But Beyonce clothing line is a hotmess and only ppl wearing it is stupid hoodrats..Whom are doing credit card fruad to wear the clothes cause BEyonce the no.1 hoodrat says wear my ugly clothes yuck!!!!! She embarasses me to be known to her that she is houston girl because houston women dress lady like and not hookerish ..Beyonce clothes get uglier and uglier just like her early clothing choices her mom designed for them when it was the ghetto looking costume’s of 1997-2005 DEstiny Child days.. All I’m saying is that I will never buy her high @ss coutoure clothing ever .Black ( WANNA BE COUTOURE ) designers are too expensive..Having high end prices like they are VERSACE or HALSTON

  • tamara74- houston,tx

    this clothing line isn’t my type of clothes..why ? First of all its too trendy and ghetto hood looking and the cost of it is Foolywang ridiculous..I prefer classic clothing line like Carolina Herrera, DKNY, POLO,CALVIN KLEIN, and for hip fashion’s BABY PHAT for women are the best Kimora’s line is actually wearable for work and play..But Beyonce clothing line is a hotmess and only ppl wearing it is stupid hoodrats..Whom are doing credit card fruad to wear the clothes cause BEyonce the no.1 hoodrat says wear my ugly clothes yuck!!!!! She embarasses me to be known to her that she is houston girl because houston women dress lady like and not hookerish ..Beyonce clothes get uglier and uglier just like her early clothing choices her mom designed for them when it was the ghetto looking costume’s of 1997-2005 DEstiny Child days.. All I’m saying is that I will never buy her high @ss coutoure clothing ever .Black ( WANNA BE COUTOURE ) designers are too expensive..Having high end prices like they are VERSACE or HALSTON

  • BluVirgin

    Personally, while many of you might focus your desires or venom on Beyonce herself, I will focus on the ad and clothing. I find it funny when people think that just because singers come out with clothing lines that everyone is quick to give them credit. They get paid for usage of their name and face, not for creation. Somebody else creates the clothes, the singers just say yes or no to repping it.
    As far as House Of Dereon, not really impressed. It looks like another approach to the whole “Urban/Hiphop-inspired/Ghettogirl” motif that Beyonce, Gwen, J.lo, etc are trying to accomplish. Dont get me wrong, I admire the ambition behind it, even if its a mere excuse to get extra money because mere singers dont make mad money off of albums anymore (especially with downloads), but the clothes are weak.
    The ads seem very self-absorbed with the cameras “following Beyonce everywhere” and “she’s that important”. Solange doesnt generate that kind of buzz so the cameras catch her because her sister is in the forefront. In the end, I think Beyonce should stick to music, let somebody else earn the money.

  • jojo

    Personally I hate house of derriere. It is far too gettho or las vegas showgirl-ee. However, i do think its sweet that b does this for her mother. Instead of just living off her daughter like pimpa joe and lynn spears momma b is working for it. however ugly it is people must be buying it since it hasnt tanked yet.

  • Destani

    From my opinion Beyonce and her mother is doing a good job with her clothing line. Other people are just hating on her cause she is pretty and has a lots of money. Her clothes are too high ,but it is worth it. House of Dereon has the type of clothes that are for different occasions. Like for going to the movies, going out on a date, for a job interview,etc. Not many clothing lines have that. Beyonce and Tina need to keep doing what they are doing and don’t let HATERS bring them down.

  • Krissy K

    All of you guys that are against B’s clothing line are haters!!! Gwen…. is that the wanna be hood white girl?????? She is just the typical BLONDE!!! And for the ignorant person that said only HOODRATS wear her clothing sounds like a personal problem to me!!! CHILL, ITS ONLY CLOTHES!!!!!! Let’s be more concerned about Bush and how his crappy lines got people to vote him into office!!!

  • z

    One of my students wanted to do a report on Beyonce’s clothing line, although I personally don’t care for her little urban girls look up to her and admire her. As we were going over her site for the clothing line I asked the girls what don’t you like about this clothing line and they all responded by saying the prices were too high. These artists forget where they came from alot of the times and they forget there are younger generations that would love to support and wear their clothes they have, but can’t afford it. They always talk about giving back to the community and looking out for their people. Well let’s make for those parents who can’t afford $150 for a pair of capri jeans and who will spend hard earned money on a cd that’s work about $5.

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