Stop me if you’ve heard this one before: the Kardashian family was paid to endorse a product that either doesn’t work or completely screws over the user, and then everyone was all like “wait, this product is bullshit!” and then the Kardashians get sued for trying to pimp out a useless product. Oh, wait, you have heard this one before? Well, what if I told you that instead of a credit card for teenage girls that will send them to the poor house, this time it’s a useless diet pill full of caffeine? Page Six reports:
Kim Kardashian and her sister Khloé face a possible class-action lawsuit over their diet product QuickTrim, which detractors say contains high levels of caffeine, an ingredient that’s “not safe or effective for weight loss.” Kim and Khloé caused a stir over their paid endorsement of the product, which features a picture of bikini-clad Kim. It has reportedly generated $45 million in revenue since they struck the deal with New Jersey-based Windmill Health Products in 2009. Law firm Bursor & Fisher is preparing a suit against Windmill and the marketing claims made by the Kardashians. An email it sent to product users included a link to the firm’s web site, which states, “The active ingredient in QuickTrim weight loss products is a large dose of caffeine … the FDA has determined that caffeine is not safe or effective for weight loss.”
Wait, do people still think that diet pills actually work? And do people still think that the Kardashians are anything other than money grubbing famewhores who would try and sell you poison as mouthwash if someone paid them enough? No offense, but I’m not sure how well this lawsuit is going to hold up since in a rational world, anyone who saw Kim and Khloé Kardashian hawking shady diet pills and thought “me too!” should have been eaten by wolves by now.
